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Our Movement. Our Time.

EMPOWERING WOMEN TO RISE IN ENTREPRENEURSHIP

Women entrepreneurs account for only 16% of business owners in Canada.

It’s time for equal opportunities.

WHAT IS ELLA?

ELLA is the Entrepreneurial Leadership & Learning Alliance.
Our mission is to reduce the gap of gender inequality in entrepreneurship.

Here’s how we’re doing it:

  • ELLA
    ACCELERATOR

    An incredible 6-month training and support program for women entrepreneurs. 100% free, no cost, no equity.

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  • ELLA
    COMMUNITY

    A brilliant ecosystem of entrepreneurs and partners who believe in our mission and want to help us elevate women founders.

    Join Us

ELLA is led by York University, in partnership with Small Business Enterprise Centers across York Region.

WHY ELLA?

TOGETHER
WE ARE
UNAFRAID

ELLA Women forge their own path. Although this path may not be a straightforward one, we give you the tools and guidance to not only navigate in the entrepreneurial world, but thrive.

This is your story but our movement. Let’s make it an amazing one together.

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$150B
OPPORTUNITY

Having a world in balance is healthy in many ways. Bringing parity in entrepreneurship, i.e. bridging the gap between having 16% of women founders compared to 50%, leads to $150B in opportunity for the Canadian economy.

Studies show that businesses with women founders raise more money and build better results*. Yet, women often dismiss entrepreneurship as an option due to its impact on their family lives and its high risk. ELLA shows women possible paths to success, proven by women founders who have already embarked on them, and gives them the support of an outstanding community.

FOR WOMEN
BY WOMEN

COMMITED TO
DIVERSITY

For ELLA, diversity expands beyond women founders. We have a 40% goal of inclusion for under-represented groups in entrepreneurship such as new Canadian immigrants, founders of different sexual orientation, and more. We are proud to build a program that represents our country and our values.

York University has led the way in social justice since its inception, in 1959. Having had its first women president in 1993 and still having a strong women presence in upper management, pushing for change to provide equal gender opportunity is truly tied to the university’s core values.

TIED TO OUR CORE

EACH WOMAN HAS THE POWER TO BE
A GREAT LEADER WITHIN THEM

Supported by outstanding people:

  • JANET BANNISTER

    Founder, Kijiji Canada
    General Partner, Real Ventures
  • VALERIE FOX

    Co-founder, DMZ
    Chief Innovation Consultant, The Pivotal Point
  • MAITHILI MAVINKURVE

    COO & Co-founder,
    Sightline Innovation
  • KATHY CHENG

    President & Founder,
    Redwoods Classics Apparel
  • AISHA ADDO

    CEO, DriveHER
    Founder, Power to Girls Foundation
  • KRISTA LARIVIÈRE

    CMO, Mintent
    Director, Angel Investors Ontario
  • CHRISTIANE WHERRY

    Founder, Quantius Education Foundation
    VP, TODAQ Financial
  • DANIELLE B. GRAHAM

    Principal, Dream Maker Ventures Founder, Fierce Founders
  • Dr. Deborah Nixon

    VP, Mandrake
    Founder, Trust Learning Solutions
  • SOPHIA STONE

    Founder, Indie Group Consulting
  • IDAS LEVATO

    Founder, WERKTO
    Community for Women Entrepreneurs & Investors
  • Mirella SPANO

    Partner, KPMG
  • Reetu GUPTA

    President & CEO, The Gupta Group & Easton's Group
And the best part: it’s 100% free.
No cost, no equity.

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ELLA is brought you by

We acknowledge the support of the Government of Canada through the Federal Economic Development Agency for Southern Ontario.